Ten Alarms / Ignore/ Telly
Award: Wood Pencil
Wood Pencil / Graphic Design / Applied Print Graphics / 2010
In Britain a home is burgled every 37 seconds. Many of these properties already have burglar alarms fitted, but the majority of them are ignored. ADT security systems are different. Their alarms are monitored 24 hours a day, 365 days a year, ensuring that your alarm won’t be ignored, giving you complete peace of mind. Instead of running a traditional poster campaign, we decided to use people’s homes to put our message across. We sprayed the copy directly onto wooden boards. These boards were then placed over windows creating the illusion that the property had recently been burgled and the broken window boarded up.
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