View Magazine – Issues Spring, Summer, Autumn, Winter
Award: Wood Pencil
Wood Pencil / Graphic Design / Catalogues & Brochures / 2010
EFFP is an independent not-for-profit business consultancy, combining its farming knowledge with food industry expertise to help address structural, commercial and relationship issues. EFFP required a quarterly publication to send to its existing and potential clients to give them a taste of the organisation’s strategic insight and knowledge. We created a large format, black-and-white brochure, entitled ‘View’. The typographically led approach is a distinguishing break from the expected use of corporate styling and generic stock photography so common in this sector. The bold visual language reflects EFFP’s ethos of expert, honest and practical advice delivered clearly and in a straightforward manner.
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