Trillion Dollar Mailer
Award: Wood Pencil
Wood Pencil / Direct / Addressed Direct Mail Very Low Volume 1-500 / 2010
The Zimbabwean Newspaper, forced into exile, was then slapped with a 55% luxury import duty, making it unaffordable for Zimbabweans. To raise awareness of this issue, we developed an unusual solution. The most eloquent symbol of Zimbabwe’s collapse is the Z$ trillion note, which cannot buy anything and certainly not advertising. But it can become the advertising. We turned the money into the medium by printing our messages straight onto it. We made flyers and direct mailers out of the worthless money. Overnight, Zimbabwean banknotes achieved what they’d never been able to buy – advertising coverage. We used Mugabe’s own creation against him.
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