Cheaper Than Paper
Award: Wood Pencil
Wood Pencil / Art Direction / Poster Advertising / 2010
‘The Zimbabwean Newspaper’, forced into exile, was then slapped with a 55% luxury import duty, making it unaffordable for Zimbabweans. To raise awareness of this issue, we developed an unusual solution. The most eloquent symbol of Zimbabwe’s collapse is the Z$ trillion note, which cannot buy anything and certainly not advertising. But it can become the advertising. We turned the money into the medium by printing our messages straight onto it. We made posters, murals and billboards out of the worthless money. Overnight, Zimbabwean banknotes achieved what they'd never been able to buy – advertising coverage. We used Mugabe’s own creation against him.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.