Talk To The Plant
Award: Graphite Pencil
Graphite Pencil / Websites / Microsites / 2009
To prove Heinz’s new tagline 'No one grows ketchup like Heinz' and not just say it, we created the interactive ketchup growing experiment. At talktotheplant.com, visitors could talk to a tomato plant in real-time via voice synthesis to find out if it resulted in better growth. Anything told to the plant was broadcast live on the site. A behind-the-scenes blog kept track of technical stuff, problems, the messages and how they affected the plant growth.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.