TEST
Award: Graphite Pencil
Graphite Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2009
Without any speech, this commercial intends to show that people need to pay more attention to poor children. The movie is a test conducted in the centre of São Paulo city. A young actor sat there in two situations: first, with expensive clothes; second, with clothes that made him look like a child from the streets. When the 'rich boy' sat on the sidewalk, people who were walking past stopped and talked to him, and asked him what was wrong and if they could help him. But when the same boy sat on the sidewalk with poor clothes, nobody stopped. The sign inquires, 'Why are some children our problem and some aren’t?'
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.