Bushman & Eskimo
Award: Wood Pencil
Wood Pencil / Press Advertising / Newspaper Press Advertising Colour / 2009
To promote Jeep’s superior all-terrain capability, we overlapped two images of objects that are polar opposites to form the outline of the car, creating the impression that Jeep can go anywhere. As for applying a clean design style to the concept, well, we hope that it will make Jeep stand out from all the advertising in the car galaxy.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.