Forget the Cheese Sauce / Forget the Ketchup / Forget the Soy Sauce
Award: Wood Pencil
Wood Pencil / Poster Advertising / Poster Advertising Campaigns / 2009
Stains ruin lives. Well, not really. But they can ruin the moment, leaving the memory of it tarnished forever. Tide challenged Saatchi to create a campaign that could shine a spotlight on that truth. We went with long copy because, why not? And we stained it, not only figuratively, but also literally, to drive home the ketchup. I mean point.
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