VOLKSWAGEN CUSTOMIsED TRUCKS: BEER BOX / EGG BOX / Fruit Box / Milk Box
Award: Wood Pencil
Wood Pencil / Photography / Press Advertising / 2009
The aim of this campaign is to remind the audience that Volkswagen trucks are ‘the only ones in Brazil tailored for your business’. Throughout the campaign, the main element is packaging designed to look like Volkswagen trucks. Wooden boxes contain large amounts of produce and have paintings on the side; they are transformed into trucks designed specifically to transport delicate products, such as milk, drinks or eggs.
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