Newspaper to New Paper Project
Award: Yellow Pencil
Yellow Pencil / Packaging Design / Packaging / 2009
We designed a piece of packaging for the street vendor that sells farm-grown fruit and vegetables, based on the old newspaper used to wrap vegetables. A Newspaper has two benefits: its ability to retain moisture and keep vegetables fresh for longer; and the fact that it is being reused. Under the 'Newspaper to New Paper' project, we used newspapers that had been thrown away and added an element of playful and engaging design, for both those selling the produce and those buying it. As a result, the project was eco-friendly as well as budget-friendly. By simply adding dots and stripes to the old newspaper, we created a completely new packaging design.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.