eco:Drive
Award: Wood Pencil
Wood Pencil / Online Advertising / Digital Innovations / 2009
eco:Drive is the very latest in digital integrated technology. It is an easy-to-use computer application that connects your car to your PC. Using cutting-edge analytical software, eco:Drive dissects and evaluates your driving style and shows you ways to cut down on fuel consumption, reducing your CO2 emissions and saving you money. The eco:Drive application analyses your acceleration, deceleration, gear changes and speed. It then awards you a mark out of 100, according to how efficiently you have driven. Step-by-step tutorials then help you improve your score, giving you practical advice on how to perfect your driving style, using information from your own journeys.
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