Bear / Mafia / Magician / Paparazzi / Prison
Award: Yellow Pencil
Yellow Pencil / Art Direction / Press Advertising / 2009
The campaign features characters that swallow awkward objects to get out of embarrassing situations. With this twist on the classic stomach ache, the Alka-Seltzer brand stands out in a sector that can often be a little conventional. The campaign offers a way to ‘dissolve’ your psychological as well as physical (digestive) problems.
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