Husky & Camel
Award: Wood Pencil
Wood Pencil / Art Direction / Poster Advertising / 2009
To promote Jeep’s superior all-terrain capability, we overlapped two images of objects that are polar opposites to form the outline of the car, creating the impression that Jeep can go anywhere. As for applying a clean design style to the concept, well, we hope that it will make Jeep stand out from all the advertising in the car galaxy.
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