Freak Your Mind
Award: Graphite Pencil
Graphite Pencil / Viral / Interactive Virals / 2008
Criss Angel will do anything to get people to watch the season premiere of his hit A&E TV show, Criss Angel: Mindfreak. Conceived and produced by EVB, freakyourmind.com allows users to create and send a video email that is sure to freak their friends’ minds. Just moments after watching the video in which Criss seemingly knows the viewer’s name and phone number, the viewer will get a phone call. It’s Criss Angel on the line explaining a little bit about how the video worked and reminding everyone to watch his show. It’s all good, clean, mind-freaking fun. Just remember to get your friends before they get you.
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