Picnic
Award: Wood Pencil
Wood Pencil / TV & Cinema Crafts / Direction / 2008
Who’s not afraid of ghosts? Have you ever wondered whether it’s just the darkness you fear? And what would you do if you saw a ghost in the middle of the day? Would it still be scary or would it become a joke? This story tells us that there’s nothing to be scared of if there is light – light is our true friend. While on a picnic during the day, a father introduces various kinds of Thai ghosts to his son. And he has fun getting to know them. Once the light is gone, however, everything suddenly becomes scary. After the launch, this commercial became the talk of the town, and has been requested as a download by consumers from numerous websites.
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