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Butcher

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2008

This campaign is about how a dropped call can ruin a conversation. The spot features a butcher talking to a supplier, and making a joke about his wife. When the call drops, though we can see the supplier laughing, the butcher hears only silence and awkwardly apologises for the insult.