The Niger Luxury Club
Award: Graphite Pencil
Graphite Pencil / Direct / Digital / 2008
Action Against Hunger wanted to raise the €100,000 needed to finance a sanitation project in Niger. The organisation also wanted to raise awareness about how rampant poor health is hindering development. To communicate this message, we created a website for a fictitious hotel representing everything that Niger could one day be. Upon entering, users are impressed by the luxury and service the hotel offers, but soon realise that everything isn’t as it seems.
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