• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Ad Auction Campaign

Award: Yellow Pencil

Yellow Pencil / Broadcast Innovations / Broadcast Innovations / 2008

The TV campaign we developed for eBay is innovative, but is built around a very simple idea: we put the eBay users at the heart of our communication. The campaign showed how the diversity, intensity and originality of the eBay experience is rooted in a human community – behind every item on sale on eBay, there is a person. By putting faces on virtual eBay pseudonyms on national TV, we took eBay out of the internet and into people’s everyday lives. We also addressed a major concern of non-eBay users: a wariness of virtual identities and items.