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Hondamentalist - Chris Brown/John Mc Guiness/Mike Van Zyl/Shelly Jory/Simon Saunders

Award: Wood Pencil

Wood Pencil / Art Direction / Press Advertising / 2008

The task was to celebrate Honda’s passionate pursuit of engineering performance and their unique racing spirit. This approach aimed to attract a younger and sportier audience to the brand.

  • Hondamentalist - Chris Brown/John Mc Guiness/Mike Van Zyl/Shelly Jory/Simon Saunders
  • Hondamentalist - Chris Brown/John Mc Guiness/Mike Van Zyl/Shelly Jory/Simon Saunders
  • Hondamentalist - Chris Brown/John Mc Guiness/Mike Van Zyl/Shelly Jory/Simon Saunders
  • Hondamentalist - Chris Brown/John Mc Guiness/Mike Van Zyl/Shelly Jory/Simon Saunders
  • Hondamentalist - Chris Brown/John Mc Guiness/Mike Van Zyl/Shelly Jory/Simon Saunders