Fact & Opinion
Award: Wood Pencil
Wood Pencil / Art Direction / Poster Advertising / 2008
This ad is part of a campaign that was created to tell people about the Guardian’s brand values: independence; separation of news and comment; plurality of views; and appropriate restraint. These principles of liberal journalism lie at the core of everything the Guardian does. The campaign posters translate these values into indisputable human truths that people can identify with. They do this in a warm, colourful and playful way.
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