BBC Cables: Guns/Protest/Food Drop
Award: Wood Pencil
Wood Pencil / Ambient / Ambient / 2008
Our goal was to inspire audiences to choose BBC World News as an alternative to US-biased news sources. We also wanted to motivate those consumers who did not have access to BBC World News to request it from their cable TV providers. So we chose to engage with customers in the place that was most relevant: where they lived. To show how BBC World connects viewers to a global point-of-view, we created scenes from current international news stories (gun violence in Sudan, civilian protests in Russia, hunger relief in Africa) out of coaxial television cable that led into people’s apartments and homes.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.