Pilots Wanted
Award: Graphite Pencil
Graphite Pencil / Websites / Microsites / 2007
This microsite is one of many channels promoting a pan European test drive event for Saab. The aim was to create a desire to test drive a Saab and get people into the cars. By showing the performance and control of Saab cars in action, the users should be tempted to test drive the real car. The site consists of film clips of different car tricks, all highlighting the performance and control of Saab cars. The users are invited to create their own stunt drive and show off their new-found skills to their friends.
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