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MTV Europe Music Awards - Host Spot

Award: Wood Pencil

Wood Pencil / TV & Cinema Graphics / TV & Cinema Promotions, Stings & Programme Junctions / 2007

Getting an American to play geographically ignorant was funny. Justin Timberlake does a great job of not giving a damn about Europe or Copenhagen. The spot itself is visually striking and with Timberlake, a strong script and the strong logo, the simple message is delivered.