Fly
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / Cinema Commercials 21-40 Seconds / 2007
The Golf GT commercial 'Fly' aimed to illustrate in an unusual, surprising and humorous way the innovative TSI technology in the new Golf GT. We see a frog sitting on a leaf in a pond waiting for his prey. He jumps for a fly, but the fly turns the tables. Sticking to his tongue, she drags the frog easily out of the water and right up in the air. "Maximum power condensed" – just like the TSI engine of the new Golf GT.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.