UK Japan 2008
Award: Wood Pencil
Wood Pencil / Graphic Design / Logos & Typefaces / 2007
For this project we were keen to find an idea that represented the collaboration of the two countries in a graphic way. Although the two languages are very different in their letter forms, we realised that the Kanji for 'nihonkoku' (land of the rising sun) could combine with the letters 'UK'. With a simple mark we are able to combine the two countries' names, in two different languages. Bilingual campaigns can sometimes end in boardroom compromise, so we were pleased with this result.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.