PUMA: Charity Tram
Award: Wood Pencil
Wood Pencil / Graphic Design / Point of Sale / 2007
As a proud sponsor of African football, Puma joined forces with United for Africa to launch a charity awareness campaign for the 2006 World Cup in Germany. This customised tram travelled on a circular route around the centre of Berlin, host city of the World Cup final, and acted as a mobile Puma store, complete with specially designed merchandise and T-shirt printing service. A second car featured a DJ and life-size table football figures with interactive touch screen faces, providing information about both the products and the joint initiative to visitors.
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