D&AD Workout Brochures
Award: Wood Pencil
Wood Pencil / Graphic Design / Direct Mail / 2007
The everyday pressures of working within the creative industry often stop creative people from thinking about how they can reach their full potential. Presentation, business and creative development courses are often overlooked. Through the D&AD Workout scheme, creatives can improve existing and learn new skills to assist in their professional development. A small teaser brochure and a primary brochure were created to promote the programme. The brochures challenge the reader through a series of witty questions that play on the idea of lost inspiration, emphasising the relevance of the programme to a creative audience.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.