Flos: Frankfurt 06
Award: Wood Pencil
Wood Pencil / Branding / Brand Applications: Branded Environments / 2007
GBH created this catalogue and product launch exhibition for Italian buyers and distributors of Flos Architectural at the International Light+Building Fair in Frankfurt. GBH used the full range of Flos Architectural lighting to create a city skyline which ran around the 100 metre perimeter of the 40,000 square foot booth; it was literally a city of light. This metropolis consisted of four districts, representing the company's four lighting sectors. Visitors 'toured' the city as it was unveiled from different perspectives across branding, exhibition design and print. Huge images from the catalogue acted as signage and displayed the new product alongside samples. A large 'central park' area allowed visitors and clients to hold meetings with giant perspectives of the city as a backdrop.
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