Firestarter
Award: Wood Pencil
Wood Pencil / Ambient / Experiential / 2007
Indians like everything fiery hot. This on-ground promo vivifies the fact that Kurkure snacks are fiery hot. A stuntman (in normal attire) munches on a Kurkure snack and suddenly bursts into flames, much to everyone's surprise. After the flames are extinguished, he hands onlookers packs of Kurkure snacks, announcing that they are "very hot and very tasty".
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