Tsotsi
Graphite Pencil / Ambient / Experiential / 2007
SAFACT and the Anti-Piracy Foundation are committed to discouraging people from buying pirated DVDs. We aimed to change the DVD buyer's mindset by distributing our own pirate copies alongside regular pirated ones. The only noticeable difference between our copy and an illegal copy was simple – our version stopped soon after the start of the movie and thanked viewers for their donation towards the efforts of anti-piracy. By selling these DVDs, hundreds of people who support piracy have now donated thousands of rands to fight it.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.