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Club [V] Dance Space

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Graphics / TV & Cinema Promotions, Stings & Programme Junctions / 2006

Channel V is Australia's leading music television station. To launch its new digital sister channel dedicated to dance music, Club [V], idents were created that worked to the creative platform 'Dance Space'. In these on-air spots, everyday moments were transformed when various characters unsuspectingly walked into an invisible cube and started dancing. People outside the space could not hear the club tracks, but those inside could.