Singin’ in the Rain
Award: Wood Pencil
Wood Pencil / TV & Cinema Crafts / Direction / 2006
The advert opens on the iconic scene from the film ‘Singin’ in the Rain’ as Gene Kelly dances down a rainy city street. As the song builds, his dance routine becomes more energetic and exciting, reflecting the lyrics 'What a glorious feeling, I'm happy again'. The dance routine then moves to another level. Kelly begins to seamlessly incorporate highly impressive and acrobatic moves from pop and hip-hop dances. At the scene's climax Kelly arrives at a new Golf GTI, another updated original.
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