Singin’ in the Rain
Award: Graphite Pencil
Graphite Pencil / TV & Cinema Advertising / TV Commercials 41 - 120 Seconds / 2006
The advert opens on the iconic scene from the film ‘Singin’ in the Rain’ as Gene Kelly dances down a rainy city street. As the song builds, his dance routine becomes more energetic and exciting, reflecting the words 'What a glorious feeling, I'm happy again'. The dance routine then moves to another level. Kelly begins to seamlessly incorporate highly impressive and acrobatic steps moving away from a pop and hip-hop dance. At the scene's climax our hero arrives at a new Golf GTI, another updated original.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.