Parents’ Day
Wood Pencil / TV & Cinema Advertising / TV Commercials 41 - 120 Seconds / 2006
The concept of the campaign is to show stereotypical music icons as regular people in everyday settings. Parents' Day features a 'rocker' at the Parents’ Day of his daughter's school. He looks outrageous, but no-one seems to notice. As he asks the teacher questions, pyrotechnics go off as if he were in a rock concert. At the end he says, "I always wanted Jenny to grow up without pressure in a normal environment."
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.