Brahma Launch
Award: Wood Pencil
Wood Pencil / Online / Online Advertising Over Site / 2006
Wheel focused on adverts that demonstrated the playful improvisation of Brazilians in any situation. Using Brazilian music, they found a range of ways to connect the product with the idea of making tunes. They were also keen to get everyone to join in - a key feature of Brazilian culture. The result is two interactive adverts that get the consumer interested in music and the brand, and lead them through to a dedicated music area on the website. The adverts show a person in a Brazilian environment, which then encourages the consumer to use their keyboard to play a beat through a matchbox or a bottle to create a traditional Brazilian rhythm. Simple ideas, executed beautifully with blue screen video placed into a graffiti style backdrop.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.