Marmalade's hand-finished collage technique is designed to raise awareness of the magazine medium and its possibilities. Its distinct identity and format cuts through the visual clutter that one is used to encountering. Marmalade has clear rules around grids and fonts and yet in every issue the three key physical materials the magazine pages are made of, have the freedom to change. So, Marmalade's design is a careful combination of functionality, innovation and playfulness. The 3D fragmented effect makes the magazine an accessible and inviting place. Its physicality also allows a real interplay between copy and imagery. With no competition between the art direction and the copy, the reader is the star of the show.