Easter Egg
Award: Graphite Pencil
Graphite Pencil / Interactive TV / Interactive TV Advertising / 2006
Easter Egg is a multi-layered TV campaign engaging two diverse audiences. The digital advert was designed to provide the audience with a visual overview of the Xbox 360 experience, whilst also engaging hardcore gamers who do not normally respond to interruptive advertising. An Easter egg hunt with hidden clues and layers generated discourse on the web and allowed gamers to 'play' with broadcast TV encouraging them to 'play again' on Sky Active A-Z.
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