Land Rover Defender Bulldog
Award: Yellow Pencil
Yellow Pencil / Direct / Addressed Direct Mail Medium Volume 10,001 - 100,000 / 2006
The 'Land Rover Defender Bulldog' mail-pack is for Defender, the original go-anywhere Land Rover. The vehicle's four-wheel drive grip is dramatised by the mailer consisting of a series of cards held together at four corners by bulldog clips.
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