Breakfast Transformer
Wood Pencil / Digital Crafts / Animation & Motion Graphics / 2006
This is a viral spoof of the Citroen 'Transformer' TV advert. It opens on a normal looking cooked English breakfast. Suddenly the elements of the breakfast come alive and start moving on the plate. They form an impressive Breakfast 'Transformer'. The breakfast man is made predominantly out of bacon, with the rashers of Danish forming a muscular torso, the sausages become his legs, a triangle of toast is used as wings and the baked beans and mushrooms make-up his head and face. He jumps off the plate and starts dancing. Unlike the Citroen advert, the dancing is not choreographed and uncoordinated. The viral ends when the breakfast man spins round and transforms back into a delicious looking English breakfast. Endline: Danish. Alive with Bacon Taste.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.