Nike Free
Award: Wood Pencil
Wood Pencil / Digital Crafts / Art Direction / 2006
Nike was born 30 years ago with one goal in mind: to help athletes perform better. Over the years, Nike has learnt that if you let the body perform the way it was naturally designed to perform, it will perform better. No one is more in tune with the athlete's body and how it moves than Nike. This is what makes Nike Free innovation so revolutionary. The website needed to be as innovative as the shoe itself. AKQA brings the emotional and visual sensation of bare feet to customers at the Nike Free site. The Flash animated information campaign describes the concept behind Nike's new Nike Free shoe design and gives visitors a dynamic sense of how the shoes look and feel.
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