Catriona MacKechnie Packaging
Award: Wood Pencil
Wood Pencil / Branding / Brand Applications Printed Material / 2006
Bibliotheque Design created stationery and packaging for a lingerie store in New York's fashionable Meatpacking District. Catriona MacKechnie wanted a timeless, elegant and feminine identity. A redrawn version of 'Bodoni Poster' combined with a custom-made ligature between the c and k of MacKechnie, created a uniquely feminine marque. To add visual interest, each element was given its own photographic composition of flora, transparent, delicate and precious. This acted as a metaphor for lingerie, and gave a rich and varied visual palette.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.