New Blood Entry — SYNC

Introducing SYNC.

A festival bringing together the brightest musical talent under the Universal Music umbrella for the entertainment of those who make it all possible.

Whereas the vast majority of musical events are built and advertised upon the names of those performing - SYNC instead focuses on the people who work so hard to bring those artists to the masses.

SYNC represents the idea of the whole - and the individuals who play their own crucial part towards the creation of a world-renowned musical catalogue.

Because greatness happens when we work in SYNC.

SYNC is a response to the tropes of mainstream music festivals in its intention and its differences in promotional strategy - and this is reflected in the monochromatic colour palette and visual style.