New Blood Entry — UMUSIC AUTUMN Reflective Mirrorball Identity

The core of the identity revolves around reflections being the primary visual element of the event's branding. It ensures that employees are prominently featured and remain the focal point of all visuals. When engaging with any promotional material related to the event, employees are met with their own reflection, underscoring the event's focus on them.

The UMUSIC AUTUMN mirrorball is equally essential to the event's branding, symbolising the employees of Universal Music UK, with each distinct mirror representing an individual member of the company. Inspired by this is the event's bespoke typeface, developed to infuse personality and character into minimalistic visuals and compliment the reflective aspects of the identity.