New Blood Entry — UMUSIC COLLECTIVE 2024
Award: Graphite Pencil
Universal Music / 2024
Everything about music is dynamic, so why should the event be static?
UMUSIC AUTUMN Festival, rebranded as UMUSIC COLLECTIVE 2024, is this year's representation of the diverse community of Universal Music Group UK.
Inspired by Chladni board shapes, this year's festivals’ posters and visual suite are characterised through the intricate and interactive visuals of frequencies, non-adheringly expressing the vibrant essence of those immersed in and around music.
The event underscores values of authenticity, boldness, drive, creativity, insight, and connection – reinforcing individual contributions within the collective success narrative. It epitomizes dynamism, echoing the ever-evolving pulse of music.
We will never be static – ALWAYS vibrant. We are Universal.
