New Blood Entry — Can I Have Some Ice Cream?
Award: Yellow Pencil
Twister & 1HQ Netherlands / 2024
Twister introduces a nostalgic escape from responsibility with phone booths containing Twister ice cream. Simply call your parents and ask for ice cream to reconnect with childhood. It's also a reason to reach out and share more than just ice cream with them.
What did the judges have to say?
"Can I have some ice cream" This work showed a great creative leap from the brief to the execution. It played well into two key themes that needed to be addressed: nostalgia and connection. Plus it had a lovely wit and charm about it.
Richard James, Creative Director, Specsavers Optical Group
'Can I have some Ice Cream?' This idea just blew me away. In just six words, it takes you straight back to your childhood. A wonderfully original, simple, and funny solution to a complex brief. The execution of the telephone booth vending machine was a lovely touch. Yellow pencils are reserved for ideas you wish you'd had yourself. This is one of them. Whoever you are, I hope to meet you one day and shake your hand. Well done.
Ashwin Gopal, Creative Director, TBWA Auckland
it was rooted to something that was universally true - globally relavent and backed with a great execution that addresses that very tension with strong creative idea
Glenn Handoko, Global Brand Manager, Unilever Netherlands
The work stood out from the rest due to its originality and tone. A entirely fresh approach to the brand, that's still ownable.
Frederico Roberto, ECD, TBWA\RAAD Dubai
Taken from recording - 'A simple yet very brilliant idea. Very nostalgic and has the potential to travel - in can see it being replicated in other cities around the world. Well done!'
Esosa Osagiede, Creative Director, Publicis Nigeria