New Blood Entry — Nando's Home Team
Award: Graphite Pencil
Nando's & NCA / 2024
To get Gen Z to love Nando's, we tapped on their desire for individuality and yearning for community. And Nando’s walks the talk, because every outlet is authentically and uniquely ingrained in the neighbourhood and community it serves.
Taking inspiration from football's ride-or-die pride – a unifying sense of identity and community – Nando's launches unique jerseys and emblems representing the UK's regions and neighbourhoods, each crafted by people Nando’s serves.
These customisable, collectible merchandise empower Gen Zs to wear their pride for their neighbourhood, culture and identity on their chest, united by Nando’s at the heart of it all.
