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New Blood Entry — Seize the Sizzle

Award: Graphite Pencil

Nando's & NCA / 2024

"Seize the Sizzle" not only strengthens the bond between Nando's and Gen Z through unique cultural insights and timely discounts via our app and Snapchat but also tackles chicken wastage, aligning with Gen Z’s sustainability values. By addressing their financial concerns and preference for value, Nando’s transcends the typical dining experience, affirming its commitment to resonate with Gen Z's ethos. This initiative is more than about enjoying iconic peri-peri chicken; it's about showcasing Nando’s as a brand deeply in tune with its audience, ready to adapt and evolve together, making every meal a step towards a more sustainable future.