New Blood Entry — The Nando's 'Go-To' Campaign

The ‘GO-TO’ campaign revolves around the cultural phenomenon of inquiring about one’s preferred Nando’s meal among friends, family, or colleagues. This ritual serves as a ubiquitous icebreaker in the UK, offering a unique glimpse into one’s personality, as evidenced by their choice of spice level.

Through this campaign, audiences are encouraged to share their signature ‘GO-TO Nando’s’ order, fostering community engagement nationwide. Participating individuals can cast their votes for their favorite Nando’s combination, with the winning entry earning a complimentary meal.

Essentially, the campaign underscores Nando’s authenticity and its ability to evoke feelings of home, comfort, and affectionate familiarity. This was done through a short animation.