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New Blood Entry — Nandos Louco

Award: Graphite Pencil

Nando's & NCA / 2024

Through my research I discovered that there is a greater issue in today’s generation - no one's going out!!! Generation Z prefer the easy option of food delivery or picking up a cheap takeaway. This creates a wider problem with our high streets dying.
The LOUCO pop up parties will encourage young people to get out for an uplifting and lively experience. They are there to have fun, enjoy live music and giveaways for one night only reconnecting them with the high street and increasing footfall for Nando’s. Nandos LOUCO Pop up events offer a unique one-off experience and will tap into the FOMO created by a buzzy social media campaign making these events the must go to event of the moment!