New Blood Entry — Express Your Peri-Peri
Award: Wood Pencil
Nando's & NCA / 2024
Introducing the Nando’s advertising campaign tailored specifically for Gen Z: "Express Your Peri-Peri," where authenticity meets connection in a judgment-free environment. This campaign understands that today's youth want to feel valued and crave a platform to express themselves freely. With "Express Your Peri-Peri," Gen Z is invited to unleash their unique fire and flare through a life-size installation and interactive posters. These serve as platforms for self-expression, allowing customers to share their thoughts and feelings without fear of judgment. But the interaction doesn't stop there. Through the Peri-Quest board game, Gen Z can connect not only with Nando’s but also with each other, fostering organic collaboration and the creation of consumer-generated content online.
